3D printing has definitely become a cool technique for big brands to use, as Nike and Adidas are both embracing the technique to innovate their working processes. The latest achievement comes from Adidas, as this brand has recently set up a massive shoebox in London in which 3D printed lace locks for shoes were built.
They did it to celebrate the 50th anniversary of Adidas’s bestselling trainer shoe ‘San Smith’. The giant shoebox was a pop-up store at the Old Truman Brewery in East London (where else?) and it represented a scale replica of the original Stan Smith shoebox. One of the ‘things to do’ in this shoebox was a 3D printing event, in which two 3D Systems Cube printers were printing out personalized lace locks for customers in order to finish their shoes in a creative way.
Adidas has used 3D printing to speed up its work. The loss of required technicians illustrates this perfectly, as the brand once needed as many as twelve technicians to create its prototypes. Using 3D printing techniques, no more than two people are needed. It saves the brand four to six weeks to evaluate a new prototype, as it now only needs one or two days in total.
Unfortunately, the Stan Smith pop-up is not there anymore. It was only open from January 16th until January 19th.
Credits image: innovate7.