Whether it’s Easter, Christmas or Valentine’s Day, one thing is for certain: big brands love to use the holidays for marketing purposes. Christmas is often mentioned in the same breath as Santa Claus, who was invented by Coca Cola, which is of course also the brand behind the the “Coca Cola” train ads during the Christmas holidays. On the other hand: don’t blame them, we would probably all do the same if we where directors of big companies. But: is it newsworthy? Not really. However, for this promotional stunt by Nokia we make an exception: this is #chokia.
The telephone company wanted to do something special during Eastern and therefore came up with #Chokia, a project where they 3D printed their logo in chocolate letters. The brand was quite ambitious about the project, as they asked a real chocolatier, Mark Jones, to produce the logo in chocolate. The chocolatier used software to create the logo, after which he used a 3D printer to print out the letters for real. Nokia then estimated the chocolate logo weighed approximately 30 grams and was 164 calories.
A very funny project, but it needs to be mentioned that Nokia is definitely not the first one to try out something like this. Already in 2012 came the Choc Creator, by Choc Edge, which basically does the same thing. This company, which was founded in 2011, can even 3D print your own face in chocolate. Another company, called Piq Chocolates, can print you chocolate figurines with several decorations. They even printed cool square-shaped chocolates with bands, such as Franz Ferdinand and Phoenix.
Nevertheless, it’s always good to see big brands experimenting with new techniques. Here’s the accompanying video of the #Chokia project. Happy Easter!
Credits image: Nokia.