Many big brands use 3D printing for cool advertisements in order to support their brands and U.S. mayo company Hellmann’s surely is one of them. The company has used a 3D printer arm to turn selfies into mayo faces on hamburgers. It is part of its summer “Life Hacks” campaign in the U.K. Obviously, this isn’t the biggest achievement 3D printing has made throughout the years, but in the other hand: where on earth could you ever find a burger with an image of your face in mayo?
So how did they do it? Well, at first someone from the so-called BBQ Lab made a picture of the person and the data were then sent to a 3D printer, which used it to print out a mayo face on the burger. Would you dare eating yourself? One little point, however, has to be made about the ‘selfies’: if someone else shoots the photo, then technically this isn’t a selfie.
As mentioned before, their campaign is named “Life Hacks” and life hacks are simple tricks and easy tools for everyday life. It is an online trend and Hellmann’s wanted to demonstrate what could be done with 3D printing. They therefore came up with the BBQ Lab, where people can buy a beer with their own mayonnaise selfie.
Well, in this case images (or gif’s, you tech-savvy person) say more than words. Here are some great gif’s, which probably give you an idea of this smart advertising campaign. If you feel like 3D printed mayonnaise art is the next big thing, then the upper video will certainly also be something for you.
Credits images: Hellman’s.