Did you know pop singer Will.i.am is completely into 3D printing? Well, he is. The Black Eyed Peas singer therefore teamed up with 3D Systems and now they want to spread their 3D passion together. 3D Systems made him their Chief Creative Officer and Will.i.Am really seems to have a clear vision on what 3D printing could mean for the world of pop music. Well, we gotta feeling this will be entertaining.
Ok, so what’s his view, then? He thinks 3D printing could innovative the way pop merchandize is sold. During a tour, he tells 3D Systems in a video (below), there could be as many as ten 3D printers printing out wristbands and other merchandise items. But it’s not just that, because the pop singer thinks 3D printing could even do a much bigger job during concerts.
In an interview with BBC he clearly marks out his vision on 3D printing and pop music:
“The merchbooth hasn’t changed since people like The Grateful Death started it. Or the Rolling Stones. It’s still the same way to get merch at a concert. Enter the 3D printer. Now there’s objects that are part of the music community now (…) You’ll be able to 3D print images and objects from that night. See for example, you wanna go and see Lady GaGa. There’s not just lights on stage, but scanners on stage. And she does some crazy pose or some dance move. And you capture that moment of Lady GaGa and then print her that night.”
The way he looks at it is that pop music used to be tethered to an object, such as vinyl, CD or tape – which is no longer necessarily the case since services like Spotify entered the market. 3D printing has the ability of innovate the world of pop music even further, by offering new scanning and printing services during concerts in order to make people buy objects that are focused on their needs.
And he even goes beyond pop music, as he points out that the same idea can be applied to sport games: scanning a sportsman’s move and directly printing out a figurine. As he explains it to BBC: “What about basketball? Coby (Karl) goes up for a dunk. The expression. A photograph changed popular culture in the world of sports, but a 3D image could change it forever.”
Well, apparently Will.i.am is not just about pop music, but he’s also a visionary guy when it comes to 3D printing. We would say: Will.i.am, get it started!
Here’s a video in which Will.i.am talks about his vision on 3D printing:
Credits image/ video: 3D Systems.