Anyone who’s ever spent a morning with your 3dprinting.com-journalist will most certainly remember my one and only morning motto: Gotta. Have. Coffee. If this slogan corresponds to your own approach to mornings, then you’ll probably also have an opinion on coffee brands. Indeed, cheap brands from the local grocery store won’t do you any good. For caffeine addicts, mornings require the luxury of over-expensive coffee brands. Such as Nescafé. So.. why am I rattling about coffee and Nescafé on a 3D printing website?
Because I didn’t take enough today? Well, admitting: that’s probably part of the reason. Though, the other half of the reason is that today we found out about a striking 3D printing project by coffee giant Nescafé. The brand has created a 3D printed cap for its coffee jars, which is designed to be a coffee cap and clock timer in-one. Nescafé worked together with Publicis Mexico’s Innovation Lab, creative, LA-based studio NOTlabs, NOTCOT and illustrator Charmaine Choi to make it all happen: the birth of a so-called coffee cap alarm clock.
Aside from it being a striking device, the alarm cap is also accommodated with as many as seven unique tones. They are synchronized with light in order to provide for a natural kind of awakening. Most people, however, threat their alarm clock in the morning like a basket ball. We would advice you to change your attitude towards this one, as you don’t want your wall to be covered in coffee powder. Instead of scoring a goal to your own wall, we would suggest you to just open the cap, look at the 3D printed design and then turn around, fall asleep again while having some sweet dreams about the splendor of 3D printing. As mornings are hopeless.
Surely a smart marketing campaign of Nescafé, as the brand solely releases 200 milted edition Alarm Caps. So.. what makes them so unique? Well, Shapeways 3D printed the exteriors in nylon, and the interiors were 3D printed on a MakerBot. Aside from making 3D printing dreams come, this clock is probably also interesting for fans of DIY techniques, as each piece was hand-assembled in California.
Well, and we’ve also got a slightly cheesy video for you to watch. Campy, we admit, but in Nescafé’s defense: what it’s all about is the striking, original invention of turning your coffee jar into an alarm clock. No, we would never ever come up with anything like that.
Credits images: Nescafé.