Baralan, a leading provider of primary packaging for the cosmetics industry, has partnered with Stratasys to enhance creative possibilities in cosmetic packaging using 3D printing technology. This collaboration introduces a transformative approach to producing high-quality, customized packaging that prioritizes both design flexibility and sustainability.
Unlocking Design Freedom
By leveraging Stratasys’ PolyJet technology, Baralan can create intricate, multi-color, and multi-effect designs directly on glass and plastic containers. These capabilities allow cosmetic brands to bypass traditional manufacturing limitations, enabling cost-effective customization and distinctive packaging tailored to their brand image.
This technology supports low-volume production runs, offering brands greater flexibility to meet market demands while minimizing waste. The ability to replicate textures, translucency, and other properties on various substrates provides cosmetic companies with the tools to craft unique, eye-catching designs that resonate with consumers.
“Product customization is fundamental for the brand image,” said Maurizio Ficcadenti, Global R&D Manager at Baralan. “With Stratasys’ solution, we can now offer unique and highly recognizable packaging without the need for costly investments in equipment. This aligns with our sustainability goals and addresses the growing demand for eco-friendly yet distinctive packaging options in the cosmetics industry.”
Driving Innovation in Cosmetics
Stratasys’ PolyJet technology is paving the way for faster design iterations and high-quality, end-use packaging. Its ability to print in full color and integrate multiple materials in a single process enables unprecedented creative freedom for packaging design.
“The collaboration with Baralan demonstrates how our technology is driving innovation in the cosmetics sector,” said Zehavit Reisin, Senior VP, Consumer Solutions Global Sales and Materials Business at Stratasys. “With PolyJet’s capabilities, brands can achieve greater creative freedom and sustainability in their packaging solutions, from replicating complex textures to supporting diverse material properties.”
Source: businesswire.com
