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3D Printed Watch Straps Steal the Show at Watches and Wonders

April 15, 2024

Switzerland’s prestigious ECAL University of Art and Design, in partnership with Alloyed Ltd based in Oxford, UK, have recently unveiled a captivating array of titanium watch straps.

Designed by talented students enrolled in the Master of Advanced Studies in Design for Luxury and Craftsmanship program, these watch straps have pushed the boundaries of conventional design methodologies. Leveraging advanced 3D modeling techniques and titanium 3D printing, the students transcended the limitations of traditional craftsmanship to create truly unique pieces that captivated the imagination.

3D Printed Watch Straps Steal the Show at Watches and Wonders

5 selected designs
The 5 selected designs displayed at the event. (Image Credit: ECAL)

Out of the diverse range of concepts proposed by the students, a select few were chosen for production, utilizing high-grade titanium (TI6AI4V) powder. The designs were prominently featured at the prestigious Watches and Wonders exhibition in Geneva, Switzerland this April drawing admiration and acclaim from industry professionals and enthusiasts alike.

This collaborative endeavor not only exemplifies the seamless integration of cutting-edge engineering and timeless craftsmanship but also highlights the potential for creative exploration within the realm of luxury accessory design. By bringing together the technical prowess of materials scientists and the artisanal expertise of jewelers, this initiative has set a new standard for innovation in contemporary horology.

Source: designboom.com

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About the author | Phillip Keane
Phillip is an aerospace engineer from UK. He is a graduate of Coventry University (UK), International Space University (France) and Nanyang Technological University (Singapore), where he studied Advanced Manufacturing at the Singapore Centre for 3D Printing.
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