Dutch designer Emma van Engelen debuted her fashion label Bhumi at Amsterdam Fashion Week in spring 2024. The brand combines 3D printing technology with body inclusive design principles. Bhumi’s first collection, “Breaking the Mold,” featured diverse models wearing sculptural pieces enhanced with 3D-printed elements.
Bhumi offers made-to-measure garments without upper size limits to accommodate all body types. “We use fashion as protest,” Van Engelen told Amsterdam Fashion Week’s editorial team. The brand recently gained international attention when ELLE Netherlands featured actress Nicola Coughlan wearing a custom Bhumi design on its cover.
The label incorporates sustainability through its use of biodegradable materials like PLA in its 3D printing processes. Each piece is created on-demand to reduce waste and overproduction. The name “Bhumi” comes from the Sanskrit word for “earth,” reflecting the brand’s commitment to environmentally conscious design.
Van Engelen’s background as a former model influenced her approach to fashion design. “I remember being told to skip meals before shoots. At 17,” she shared in a recent interview. This experience informed Bhumi’s focus on inclusive sizing and body positivity.
The brand maintains a strong digital presence through platforms like Instagram and TikTok to connect with younger consumers. Behind-the-scenes content and short-form videos have helped build community around the label. Looking forward, Van Engelen plans to pursue collaborations with like-minded designers while expanding the brand internationally.
Source: ibtimes.co.uk
