As Asian countries are gaining steam in their 3D printing activities, companies are looking to cater directly to them. So, it’s fitting that we’d see more growth and internationalisation in that direction. Ultimaker is setting up an office in Singapore to expand their own reach into the region.
This new move comes on the heels of Ultimaker appointing a new Vice President for Asia Pacific operations. Benjamin Tan will be taking on this mantle, previously having worked with Dassault Systems as Channel Director. Ultimaker’s recent growth has allowed them to lay claim to having an office in three largest manufacturing continents.
“I am very happy to have Benjamin Tan on board in Singapore,” commented Ultimaker CEO, Jos Burger. “His long-standing experience and impressive network in the industry make him the right person for this role.”
“There is a greater understanding of additive manufacturing in Asia Pacific,” Tan said. “We will leverage our business development efforts to target AP multinationals, and work closely with them to improve the supply chain. It is not only the perfect alignment between accessible and reliable hardware, software and materials that distinguishes Ultimaker from all of its competitors. The open, innovative spirit of its employee and strong Sales Partner Network has also contributed in bringing the company to its global leading position. I am very happy to be part of this team.”
Currently, the Asia Pacific bloc is both already lucrative while growing bigger. At present, it houses 30% of the all industrial additive manufacturing systems installed around the world. Major companies are also setting up shop in countries like China and making them a production hub. For example, most smartphone productions happen there.
Ultimaker already has dealings with companies like Volkswagen, whose production heavily uses their devices for both prototyping and tooling. Other international companies are implementing their tech at a growing rate, so it’s natural they would want to go to a growing region with expanding manufacturing interests.
Featured image courtesy of Ultimaker.