Nike has unveiled the Air Max 95000, a 3D-printed sneaker that represents the company’s first shoe from its Project Nectar initiative. The shoe was introduced during ComplexCon in Las Vegas and incorporates Nike’s specially formulated printing process designed to provide durability and traction.
The Air Max 95000 was developed in partnership with Zellerfeld using the company’s multicolor-ready Gen3 printers. The design features a 3D-printed chassis combined with a “Big Bubble” Max Air unit in the heel and a smaller Max Air unit in the forefoot. The shoe builds upon Nike’s previous Air Max 1000 model while paying tribute to the Air Max 95, which was introduced 30 years ago.
“Nike Air has always been about pushing boundaries and inspiring the next generation,” says Brittany Shelton, VP, North America Brand Management. “The Air Max 95000 brings that inspiration to life through innovation that delivers creativity and opportunities for self-expression.” Shelton noted that traditional manufacturing methods would not have allowed for this particular silhouette design.
Cornelius Schmitt, CEO of Zellerfeld, emphasized the partnership’s significance for design flexibility. “What began as a profound idea to give creators more freedom has grown into something much bigger,” Schmitt stated. “Today, the brand we all grew up admiring is using our platform to design faster, test ideas instantly, experiment without limits and bring entirely new silhouettes to life.”
The Nike Air Max 95000 will be available in a Black/Volt colorway starting November 28 on SNKRS and zellerfeld.com. The shoe is currently on display at Nike’s Mad Stadium pop-up destination at ComplexCon, where attendees can view the new design alongside other Nike innovations.
Source: about.nike.com