Puma’s iconic Mostro shoe, originally launched in 1999, stole the spotlight at New York Fashion Week with its 3D printed revival. The brand transformed the event into an immersive experience, showcasing the Mostro’s timeless appeal amid a nostalgic resurgence for ’90s and early 2000s fashion.
Creative director Heiko Desens highlighted the Mostro’s anticipated return to low-profile footwear amidst a trend of chunkier designs. The fashion show, curated by Alastair McKimm, showcased 56 looks featuring custom and upcoming fall 2024 catalog pieces, emphasizing the versatility of the Mostro across various styles.
Puma’s experimentation extends beyond footwear, with 3D printed iterations of the Mostro, including a knit over-the-knee version and low-cut shoes. The display reflects Puma’s commitment to pushing boundaries in design and technology, as seen in the engineered 3D shin guards and gloves showcased at the event.
Desens emphasized the importance of the accompanying apparel as a canvas to highlight the Mostro’s unique aesthetic, featuring exaggerated proportions and monochromatic palettes with pops of metallic and neon accents.
Puma plans to expand the Mostro line with bold colorways and collaborations, catering to evolving consumer preferences for distinctive and non-conformist fashion choices.
The reintroduction of the Mostro marks a convergence of heritage and innovation, propelling Puma to the forefront of fashion yet again.
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