Baralan, in collaboration with glass/plastic coatings specialist ICA, has embarked on a transformative journey in the domain of cosmetic packaging decoration with the launch of GP3DPrint. This innovative service aimed to democratize the world of personalized, unique, and prestige deco, making it accessible to a wider array of brands.
At the heart of GP3DPrint lies a water-based paint product developed exclusively by ICA for Baralan, which seamlessly integrates with the supplier’s bio range. This formulation not only meets the stringent requirements for cosmetic packaging but also offers a sustainable alternative to traditional decoration methods.
Utilizing advanced printing technology, GP3DPrint has applied intricate 3D graphics to Baralan’s packaging with precision and finesse. The printed material adheres strongly to the underlying glass packaging, ensuring the integrity of design and durability of the finished product. Brands can now leverage 3D printing at a mass production scale, without the need for expensive molds or elaborate production setups.
Maurizio Ficcadenti, global R&D manager of Baralan Group, has underscored the collaborative efforts in bringing GP3DPrint to fruition. He emphasized how this partnership enabled brands to create distinctive and outstanding products, while simultaneously championing eco-sustainability.
Thanks to GP3DPrint, brands now have the flexibility to design packaging in large dimensions or create limited series, thereby enhancing the collectibility and exclusivity of their products.
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